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Labuan’s tourist landscape is in need of rejuvenation to enhance the island’s allure

LABUAN – Labuan’s tourism landscape is set for a rejuvenation to align with the government’s agenda to boost the island’s tourism sector.

Minister of the Prime Minister’s Department (Federal Territories) Dr. Zaliha Mustafa said tourism is a crucial economic driver and the Department of Federal Territories (JWP) is committed to efforts to improve it.

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Dr. Zaliha highlighted the potential in various sectors in this federal territory, emphasizing the need for substantive implementation.

“From tourism to economy and education, Labuan has promising avenues that require serious attention,” she told reporters after concluding her working visit to Labuan, which coincided with the Labuan 26th edition of the Labuan International Sea Challenge (LISC) 2024 here recently .

Dr. Zaliha focused on the need for restructuring tourism products and underlined the objective of increasing the flow of visitors to the island.

She pointed to the resounding success of Labuan’s prestigious annual water sports spectacle, the Labuan International Sea Challenge, and emphasized its role as a magnet for tourists.

“The participation of 11 foreign countries and more than 2,000 participants in various events at this year’s LISC underlines its importance,” she said, calling for continuous improvement.

She pointed out that flagship events such as the Dawai International Fishing Tournament and the Round Island Kayak Challenge remain crucial attractions, while newly introduced activities such as the Coastal Ninja Warrior, Regatta LISC 2024 and Glamping LISC add new appeal to both local and international participants.

As a strategic move, Dr. Zaliha the joint efforts needed for effective tourism promotion, highlighting the involvement of non-governmental organizations (NGOs) and industry stakeholders.

With major events on the horizon, including Asean 2025 (Malaysia will chair Asean next year) and Visit Malaysia Year, she expressed the need for Labuan to capitalize on the expected increase in tourist traffic.

Dr. Zaliha said she has instructed Labuan Corporation to strengthen the tourism ecosystem and brace for the expected influx of visitors.

Ensuring Labuan’s readiness to accommodate the increase in tourism remains a priority, she affirmed, pledging government support to strengthen essential facilities to enrich the visitor experience.

Labuan Corporation (LC) CEO Rithuan Ismail said the minister’s comments indicate a proactive approach to revitalizing Labuan’s tourism sector, with a focus on collaboration, innovation and infrastructure development to achieve sustainable growth and competitiveness in the global tourism market. – BERNAMA